Shopify Success: Top 10 Marketing Tasks
Top 10 shopify marketing Tasks Every Store Owner Should Know!
Are you a Shopify store owner struggling to make sales?
You’re not alone. Many entrepreneurs dive into the world of e-commerce with a fantastic product, only to find that the ‘build it and they will come’ principle doesn’t quite apply in the digital marketplace.
But don’t worry, we’ve got you covered. In this blog post, we’re going to share 10 essential marketing tasks that can help you get your store in front of the right people and turn those browsers into buyers. From social media posting to running a full-fledged email marketing campaign, we’ll guide you through each task, breaking down the what, why, and how, along with a difficulty score to help you prioritize your efforts.
So, whether you’re a marketing newbie or just need a little refresher, read on to discover how you can boost your Shopify store’s visibility, increase traffic, and most importantly, drive sales.
The scores are based on shopify beginners with no marketing experience.
Task 1: Social Media Posting
Description: Regularly post about your products on social media platforms like Facebook, Instagram, Twitter, and Pinterest. Use high-quality images and engaging captions.
Frequency: Daily
Costs involved: Free, unless you hire a social media manager or use paid tools.
Difficulty score: 0 out of 10
Further reading: Social Media Posting Guidelines in the Store Mastery forum
Task 2: SEO Optimization
Description: Optimize your Shopify store for search engines. This includes using relevant keywords in your product descriptions, meta descriptions, and image alt tags.
Frequency: Ongoing, as you add new products.
Costs involved: Free, unless you hire an SEO expert or use paid SEO tools.
Difficulty score: 5 out of 10
Further reading: Learn what is search marketing? in the forum and take the Store Mastery SEO course for beginners
Task 3: Email Newsletter
Description: Send out regular email newsletters to your customers with updates, new products, and special offers.
Frequency: Weekly or bi-weekly
Costs involved: Free to moderate, depending on the email marketing platform used.
Difficulty score: 3 out of 10
Further reading: Get the basics of What is email marketing in the forum and download the ebook, Email Marketing in 5 Steps in the Store Mastery Digital Store
Task 4: Blogging
Description: Write blog posts related to your products and industry. This can help drive traffic to your site and improve your SEO.
Frequency: Weekly
Costs involved: Free, unless you hire a content writer.
Difficulty score: 4 out of 10
Further reading: learn the basics of what is blogging and ask your questions in the forum
Task 5: Influencer Marketing
Description: Partner with influencers in your industry who can promote your products to their followers.
Frequency: Monthly
Costs involved: Varies, depending on the influencer’s rates.
Difficulty score: 6 out of 10
Help and Advice: For help and advice on influencer marketing ask your questions in the Store Mastery Social Media Marketing forum
Task 6: Facebook Ads
Description: Run targeted ads on Facebook to reach potential customers.
Frequency: As needed
Costs involved: Varies, depending on your ad budget.
Difficulty score: 8 out of 10
Help and Advice: For help and advice on facebook advertising ask your questions in the Store Mastery Social Media Marketing forum
Task 7: Google Ads
Description: Run pay-per-click ads on Google to appear in search results for relevant keywords.
Frequency: As needed
Costs involved: Varies, depending on your ad budget.
Difficulty score: 7 out of 10
Further reading: learn the basics of What is google ads? in the Store mastery Forum
Task 8: Affiliate Marketing
Description: Set up an affiliate program where others earn a commission for referring customers to your store.
Frequency: Ongoing
Costs involved: You’ll need to pay commissions to your affiliates.
Difficulty score: 6 out of 10
Task 9: Running Sales and Promotions
Description: Run sales or promotions to incentivize purchases. This could be a holiday sale, a buy one get one free offer, or a discount for first-time customers.
Frequency: Monthly or quarterly
Costs involved: The cost of the discount you’re offering.
Difficulty score: 2 out of 10
Further reading: Get the lowdown on offers, deals, coupons and promotions in your shopify store
Task 10: Landing Page with Follow-up Email Sequence
Description: Create a landing page for a specific product or offer, and set up an email sequence to follow up with those who show interest.
Frequency: As needed for specific campaigns
Costs involved: Varies, depending on the tools you use for landing pages and email marketing.
Difficulty score: 10 out of 10
A task with a difficulty score of 0 is a task that can be undertaken with no additional knowledge or experience, whereas a task with a score of 10 will require additional knowledge and understanding to get the best results.
Note, the difficulty scores are subjective and can vary based on individual skills and experience. It’s also important to note that while some tasks may be more difficult, they can also potentially provide a higher return on investment.
