Welcome to the “Shopify SEO for Beginners” course.
This course is designed to help you understand and apply the principles of SEO (Search Engine Optimization) to your Shopify store. From understanding what SEO is, to learning how to apply SEO principles and strategies to both on-site and off-site elements of your online store, this course is structured to guide you through every step of the way.
You’ll also get hands-on experience with important tools like Google Search Console and Google Analytics, along with strategies for effective keyword research and link-building. Let’s get started on your journey to improve your Shopify store’s visibility, organic traffic, and ultimately sales.
Lesson 1: Shopify SEO Introduction In this introductory lesson, we will lay out the scope of the course, explaining what Shopify SEO is and why it is crucial for your online store’s success.
Lesson 2: What Is SEO? In Lesson 2, we’ll dive deeper into the concept of SEO, unraveling its importance and understanding how it can be effectively utilized to improve your website’s visibility on search engines.
Lesson 3: The benefits of SEO This lesson emphasizes the benefits of SEO. We will delve into how effective SEO can increase organic traffic, improve the visibility of your online store, and ultimately lead to better sales and customer engagement.
Lesson 4: The Google Search Console Lesson 4 introduces you to Google Search Console, a key tool for managing your site’s presence in Google search results. We’ll guide you through setup, verification, and understanding important metrics.
Lesson 5: Google Analytics In Lesson 5, we will navigate through Google Analytics, explaining how to use this powerful tool to measure the success of your SEO efforts and gain insights into your site’s traffic and audience.
Lesson 6: SEO Glossary & Tool Recommendations Here we’ll define important SEO terminologies and provide recommendations for other useful tools to support your SEO efforts, making it easier for you to understand and implement your SEO strategies.
Lesson 7: Keyword Research Lesson 7 kicks off your understanding of keyword research, a fundamental aspect of SEO. We’ll discuss what keywords are and why they are crucial to your SEO strategy.
Lesson 8: How to do keyword research Building on the previous lesson, we will explore how to effectively conduct keyword research to identify the best keywords for your online store.
Lesson 9: Keyword Research For A Shopify store In Lesson 9, we’ll apply the principles of keyword research specifically to a Shopify store, demonstrating how to choose the most effective keywords for your products and content.
Lesson 10: What’s Onsite SEO? This lesson introduces you to Onsite SEO, explaining its significance and how it impacts your store’s visibility in search engines.
Lesson 11: Optimize Onsite SEO with Keywords Here, we’ll demonstrate how to optimize your Shopify store’s onsite SEO using the keywords you’ve identified through your research, enhancing the discoverability of your store.
Lesson 12: Demo onsite SEO for Shopify Store Lesson 12 will provide a hands-on demonstration of applying onsite SEO strategies to a Shopify store, showing real-world examples of the practices discussed in the previous lessons.
Lesson 13: What Is Offsite SEO? In this lesson, we shift our focus to offsite SEO, explaining what it is and why it’s just as important as onsite SEO for improving your store’s search engine rankings.
Lesson 14: Strategies for Offsite SEO Building on the previous lesson, we’ll explore strategies to effectively implement offsite SEO, including link building and social media engagement.
Lesson 15: Link Building Research In Lesson 15, we dive deeper into the technique of link building, an integral part of offsite SEO. We’ll discuss how to conduct research to identify high-quality, relevant sites for link building.
Lesson 16: Conclusion, Habits for success In the final lesson, we’ll review key points from the course and provide guidance on habits that can lead to continued SEO success. This lesson emphasizes that SEO is an ongoing process, requiring consistent effort and adaptation to changes in search engine algorithms.
Lesson 1: Shopify SEO Introduction
Lesson 2: What Is SEO?
Lesson 3: The benefits of SEO
Lesson 4: The Google Search Console
Lesson 5: Google Analytics
SEO Glossary & Tool Recommendations
Lesson 7: Keyword Research
Lesson 8: How to do keyword research
Lesson 9: Keyword Research For A Shopify store
Lesson 10: What's Onsite SEO?
Lesson 11: Optimize Onsite SEO with Keywords
Lesson 12: Demo onsite SEO for Shopify Store
Lesson 13: What Is Offsite SEO?
Lesson 14: Strategies for Offsite SEO
Lesson 15: Link Building Research
Lesson 16: Conclusion, Habits for success