Welcome to our Ecommerce Marketing Calendar

– a curated list of thematic occasions, holidays, and events designed to inspire and guide ecommerce entrepreneurs in their marketing journey.

This tool aims to spark creativity, providing timely reminders of meaningful dates that you can leverage in your promotional campaigns. Each event includes insights on potential product offers and marketing messages to help you connect more deeply with your customers.

Use this calendar to plan ahead, capitalize on relevant moments, and drive engagement throughout the year.

Happy planning!

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National Pet Month (USA)

Online Online, United States
Description: National Pet Month is a celebration of the special bond between pets and their owners in the United States. This month presents a unique opportunity for Shopify store owners to show their appreciation for pets and offer their owners special deals and promotions. Selling Period (May 1, 2023 – May 31, 2023): Theme: Embrace...
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Mother’s Day 2023

Description: Mother’s Day is a special occasion to celebrate and honor the amazing mothers in our lives. This holiday presents a unique opportunity for Shopify store owners to offer special deals and promotions to help customers find the perfect gifts for their moms. Selling Period (May 1, 2023 – May 19, 2023): Theme: Embrace the...

Memorial Day – Weekend

Description: Memorial Day Weekend is a time to honor and remember the men and women who died while serving in the United States Armed Forces. This weekend presents a unique opportunity for Shopify store owners to offer special deals and promotions to show appreciation for those who have served. Selling Period (May 27, 2023 –...

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LGBTQ+ Pride Month

Online Online, United States
Event: LGBTQ+ Pride MonthDate: Throughout June 2023Selling Period: 4 weeks Description: LGBTQ+ Pride Month is an annual month-long celebration of the LGBTQ+ community. It’s a time to uplift LGBTQ+ voices, celebrate LGBTQ+ culture and support LGBTQ+ rights. Businesses can honor this event by offering special deals, products, or promotions that support and celebrate the LGBTQ+...

National Safety Month

Event: National Safety Month Date: Throughout June 2023 Selling Period: 4 weeks Description: National Safety Month is an annual event that promotes safety in all aspects of life, from road safety to workplace safety to safety at home. Businesses can participate by offering products, services, or promotions that enhance safety and promote awareness. Selling Period...

International Yoga Day

Event: International Yoga DayDate: June 21, 2023Selling Period: 1 week Description: International Yoga Day promotes the practice of yoga and its physical, mental, and spiritual benefits. It’s an exceptional opportunity for businesses to promote yoga-related products and services that align with wellness and self-care. Selling Period (June 17, 2023 – June 23, 2023): Theme: Incorporate...

National Flag Day USA

Event: National Flag Day USADate: June 14, 2023Selling Period: 1 week Description: Flag Day celebrates the adoption of the United States flag. It provides a wonderful opportunity for businesses to promote patriotic products, events, and services, connecting with customers’ national pride. Selling Period (June 10, 2023 – June 16, 2023): Theme: Incorporate patriotic symbols, colors...

Juneteenth

Event: JuneteenthDate: June 19, 2023Selling Period: 1 week Description: Juneteenth commemorates the abolition of slavery in the United States and celebrates African American freedom and achievements. It’s a significant opportunity for businesses to promote products and services that honor this pivotal moment in history and the rich African American culture. Selling Period (June 15, 2023...

Take Your Dog to Work Day

Event: Take Your Dog to Work DayDate: June 23, 2023Selling Period: 1 week Description: Take Your Dog to Work Day encourages businesses to allow employees to bring their dogs to work for a day. This unique and fun event can be used as an opportunity to promote pet-related products and services. Selling Period (June 19,...

International Small Business Day

Event: International Small Business DayDate: June 27, 2023Selling Period: 1 week Description: International Small Business Day recognizes the contributions of small businesses to the global economy and encourages support for small businesses. It’s a great opportunity to promote locally made products, handcrafted goods, or services that help small businesses. Selling Period (June 24, 2023 –...

Social Media Day

Event: Social Media DayDate: June 30, 2023Selling Period: 1 week Description: Social Media Day celebrates the impact of social media on global communication and encourages the responsible use of social media platforms. This occasion can be used to promote products related to digital communication, technology, or social media management. Selling Period (June 27, 2023 –...

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4th July – Independence Day

Event: Independence Day (4th of July)Date: July 4, 2023Selling Period: 2 weeks Description:Independence Day, also known as the Fourth of July, is a federal holiday in the United States commemorating the Declaration of Independence. This celebration presents a wonderful opportunity to showcase patriotic items, summer products, and American-made goods. Selling Period (June 20, 2023 –...