Welcome to our Ecommerce Marketing Calendar

– a curated list of thematic occasions, holidays, and events designed to inspire and guide ecommerce entrepreneurs in their marketing journey.

This tool aims to spark creativity, providing timely reminders of meaningful dates that you can leverage in your promotional campaigns. Each event includes insights on potential product offers and marketing messages to help you connect more deeply with your customers.

Use this calendar to plan ahead, capitalize on relevant moments, and drive engagement throughout the year.

Happy planning!

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Mother’s Day 2023

May 10, 2023 May 19, 2023

  • Event: Mother’s Day
  • Date: Mexico – May 10, 2023
  • Date: US & Australia – May 14, 2023
  • Date: UK – May 19, 2023
  • Selling Period: 2 weeks


Mother’s Day is a special occasion to celebrate and honor the amazing mothers in our lives. This holiday presents a unique opportunity for Shopify store owners to offer special deals and promotions to help customers find the perfect gifts for their moms.

Selling Period (May 1, 2023 – May 19, 2023):


Embrace the spirit of motherhood and love by incorporating heartwarming messages, inspiring quotes, and images of mothers in your marketing materials. Use a color scheme that matches the theme of the holiday, such as soft pastels or bright florals, to create a consistent and recognizable experience for customers.

Target Audience:

Children, spouses, family members, and anyone looking for special gifts to celebrate the mothers in their lives.

Marketing Channels:

Social media platforms, email newsletters, website banners, blog posts, and in-store promotions.

Suggested Products/Services:

  • Mother’s Day gifts and accessories (e.g., jewelry, home decor, and personalized gifts)
  • Beauty and self-care products (e.g., skincare, bath and body, and makeup)
  • Gift cards for beauty services, restaurants, or experiences
  • Customized greeting cards or photo albums
  • Collaborations with local florists or gift shops (e.g., featuring Mother’s Day bundles, hosting joint events, or offering special promotions)

Preparation Period:

Duration: 1 week (April 24, 2023 – April 30, 2023)
Description: Use this time to prepare marketing materials, plan promotions, and gather necessary materials for the event.

Suggested Tasks:

  • Design marketing materials featuring heartwarming messages, inspiring quotes, and images of mothers
  • Plan promotions and offers for Mother’s Day products and services for the selling period
  • Order or restock Mother’s Day-themed products to meet demand
  • Collaborate with local florists or gift shops for cross-promotion opportunities
  • Schedule social media and email marketing campaigns for the event

Offers and Promotions:

  • Limited-time discounts on Mother’s Day products and services
  • Bundle deals for purchasing multiple items for moms or families
  • Social media contests or giveaways promoting favorite mom quotes or inspiring stories
  • Exclusive discount codes or promotions for newsletter subscribers
  • Special offers or events focusing on Mother’s Day (e.g., free gift wrapping, complimentary spa services, or exclusive Mother’s Day experiences)

Cross-Promotion example:

Partner with a local florist to create a “Mother’s Day Bouquet and Gift Set,” where customers who purchase a designated amount of Mother’s Day-themed products from your store receive a discount on a floral bouquet at the partner florist. This collaboration promotes both businesses and helps customers create a special gift package for their moms.

Remember to adjust the template to suit your specific store and audience. Happy selling and wishing all the amazing mothers out there a happy Mother’s Day!