I have been looking everywhere for this info, but the Google help pages take me to setting up instead of reviewing.
When setting up ads, I have set my metrics based on target ROAS. However, when reviewing the performance charts and tables within Ads (and Merchant Center), only costs/coversion and costs/click are presented.
Given that an order value can vary from $15 to $1,000 the cost/coversion isn't helpful. Some show $30 which is great for a thousand dollar order but disaster for a small order.
Nowhere can I find a ROAS result.
Along those lines, I am also looking for a performance report that shows organic vs paid results. How much of sales come from organic search vs clicking on a Google ad or a paid Shopping Ad.
Any help with either of these please? I am currently spending a lot on ads AND working hard on SEO, so I need to know what's working and what's not.