Welcome to our Ecommerce Marketing Calendar

– a curated list of thematic occasions, holidays, and events designed to inspire and guide ecommerce entrepreneurs in their marketing journey.

This tool aims to spark creativity, providing timely reminders of meaningful dates that you can leverage in your promotional campaigns. Each event includes insights on potential product offers and marketing messages to help you connect more deeply with your customers.

Use this calendar to plan ahead, capitalize on relevant moments, and drive engagement throughout the year.

Happy planning!

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Juneteenth

Event: JuneteenthDate: June 19, 2023Selling Period: 1 week Description: Juneteenth commemorates the abolition of slavery in the United States and celebrates African American freedom and achievements. It’s a significant opportunity for businesses to promote products and services that honor this pivotal moment in history and the rich African American culture. Selling Period (June 15, 2023...

Take Your Dog to Work Day

Event: Take Your Dog to Work DayDate: June 23, 2023Selling Period: 1 week Description: Take Your Dog to Work Day encourages businesses to allow employees to bring their dogs to work for a day. This unique and fun event can be used as an opportunity to promote pet-related products and services. Selling Period (June 19,...

International Small Business Day

Event: International Small Business DayDate: June 27, 2023Selling Period: 1 week Description: International Small Business Day recognizes the contributions of small businesses to the global economy and encourages support for small businesses. It’s a great opportunity to promote locally made products, handcrafted goods, or services that help small businesses. Selling Period (June 24, 2023 –...

Social Media Day

Event: Social Media DayDate: June 30, 2023Selling Period: 1 week Description: Social Media Day celebrates the impact of social media on global communication and encourages the responsible use of social media platforms. This occasion can be used to promote products related to digital communication, technology, or social media management. Selling Period (June 27, 2023 –...

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4th July – Independence Day

Event: Independence Day (4th of July)Date: July 4, 2023Selling Period: 2 weeks Description:Independence Day, also known as the Fourth of July, is a federal holiday in the United States commemorating the Declaration of Independence. This celebration presents a wonderful opportunity to showcase patriotic items, summer products, and American-made goods. Selling Period (June 20, 2023 –...

New Years Day

Event: New Year’s DayDate: January 1 Duration: 1 day Pre-Promotions Period: 2 weeks before (starting December 18) Description: New Year’s Day marks the beginning of a new year and is celebrated worldwide. It’s an opportunity for people to set goals, make resolutions, and start fresh. Businesses can take advantage of this event to promote products...

National Technology Day – Marketing

Description: National Technology Day is a celebration of technological advancements and innovations. It’s an opportunity for businesses to showcase their latest tech products and services, as well as to engage with customers interested in technology. Store owners can take advantage of this event to promote gadgets, smart home devices, and innovative tech accessories. Pre-Promotions Period...

National Hot Tea Day – Marketing

Event: National Hot Tea DayDate: January 12Duration: 1 dayPre-Promotions Period: 2 weeks before (starting December 29) Description: National Hot Tea Day is a celebration of hot tea and its many varieties. It’s an opportunity for businesses to showcase their tea selections, accessories, and related products. Store owners can take advantage of this event to engage...

Martin Luther King Jr Day – Marketing

Description: Martin Luther King Jr. Day is a national holiday in the United States, commemorating the life and achievements of the civil rights leader Dr. Martin Luther King Jr. It’s an opportunity for businesses to promote products related to civil rights, social justice, and equality. Store owners can also use this event to engage with...

National Compliment Day – Marketing

Event: National Compliment DayDate: January 24Duration: 1 dayPre-Promotions Period: 2 weeks before (starting January 10) Description: National Compliment Day is a day to appreciate and share kind words with others. It’s an opportunity for businesses to promote products that encourage positivity, kindness, and compliments. Store owners can engage with customers by sharing uplifting messages and...

National Puzzle Day – Marketing

Event: National Puzzle DayDate: January 29Duration: 1 dayPre-Promotions Period: 2 weeks before (starting January 15) Description: National Puzzle Day is a celebration of puzzles and the mental stimulation they provide. It’s an opportunity for businesses to showcase their selection of jigsaw puzzles, brain teasers, and puzzle games. Store owners can engage with customers who enjoy...

Groundhog Day – Marketing

Event: Groundhog DayDate: February 2Duration: 1 dayPre-Promotions Period: 2 weeks before (starting January 19) Description: Groundhog Day is a popular tradition celebrated in the United States and Canada. According to folklore, if a groundhog emerges from its burrow on this day and sees its shadow, there will be six more weeks of winter. If it...