Welcome to our Ecommerce Marketing Calendar

– a curated list of thematic occasions, holidays, and events designed to inspire and guide ecommerce entrepreneurs in their marketing journey.

This tool aims to spark creativity, providing timely reminders of meaningful dates that you can leverage in your promotional campaigns. Each event includes insights on potential product offers and marketing messages to help you connect more deeply with your customers.

Use this calendar to plan ahead, capitalize on relevant moments, and drive engagement throughout the year.

Happy planning!

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Easter 2024 – Marketing

Event: EasterDate: March 29 – March 31st, 2024Selling Period: 3 weeks Description: Easter is a Christian holiday celebrating the resurrection of Jesus Christ. It is often observed with various customs, such as Easter egg hunts, family gatherings, and festive meals. Businesses can use this opportunity to promote Easter-related products and services, as well as seasonal...

April Fools Day 2024 – Marketing

Event: April Fool’s DayDate: April 1, 2024Selling Period: 1 week Description: April Fool’s Day is a lighthearted day dedicated to pranks, jokes, and fun. Businesses can use this opportunity to engage customers with humorous content or promotions, showcasing their playful side and creating memorable experiences. Selling Period (March 25, 2024 – April 1, 2024): Suggested...

National Stress Awareness Month 2024

Event: National Stress Awareness MonthDate: Throughout April 2024Selling Period: 4 weeks Description: National Stress Awareness Month is an annual observance dedicated to raising awareness about the causes and effects of stress and promoting stress-reduction techniques and strategies. Businesses can use this opportunity to promote products and services that help customers manage stress, relax, and improve...

National Garden Month 2024

Event: National Garden MonthDate: Throughout April 2024Selling Period: 4 weeks Description: National Garden Month is a month-long celebration of gardening and outdoor living. It provides an opportunity for businesses to promote gardening supplies, outdoor products, and landscaping services. Encourage customers to enjoy the outdoors, create beautiful spaces, and improve their gardening skills during this time....

National Poetry Month 2024

Event: National Poetry MonthDate: Throughout April 2024Selling Period: 4 weeks Description: National Poetry Month is a celebration of poetry and its vital place in our culture. It provides an opportunity for businesses to promote poetry books, events, and workshops. Encourage customers to explore the world of poetry, discover new poets, and appreciate the beauty of...

World Autism Awareness Day – Marketing

Event: World Autism Awareness DayDate: April 2, 2024Selling Period: 2 weeks Description: World Autism Awareness Day is an annual event that raises awareness about autism spectrum disorders and promotes understanding and acceptance for people with autism. Businesses can use this opportunity to support the autism community through their products, services, and promotions. Selling Period (March...

National Library Week

Event: National Library WeekDate: April 7 – 13, 2024Selling Period: 2 weeks Description: National Library Week is an annual celebration highlighting the valuable role that libraries play in our communities. It is a time to promote literacy, learning, and the love of reading. Businesses can use this opportunity to promote reading-related products and services, partner...

National Pet Day 2024 – Marketing

Event: National Pet DayDate: April 11, 2024Selling Period: 2 weeks Description: National Pet Day is a day to celebrate the joy that pets bring to our lives and to raise awareness about pet adoption and responsible pet ownership. Businesses can use this opportunity to promote pet-related products and services, share heartwarming pet stories, and support...

Earth Day 2024

Event: Earth DayDate: April 22, 2024Selling Period: 3 weeks Description: Earth Day is a global event that celebrates the planet and raises awareness about environmental issues. Businesses can use this opportunity to promote eco-friendly products and services, showcase their commitment to sustainability, and educate customers about ways to protect the environment. Selling Period (April 1,...

May Day 2024 – Marketing

Event: May Day CelebrationDate: May 1st Duration: 1 dayPre-Promotions Period: 2-3 weeks prior to the event Description: May Day is a vibrant celebration of spring, renewal, and the spirit of community. It’s the perfect time for Shopify store owners to entice customers with colorful and lively promotions, showcasing products that embody the essence of this...

May the 4th Be With You – Star Wars Day

Event: May the 4th Be With You – Star Wars DayDate: May 4, 2024Selling Period: 1 week Description: Star Wars Day is a beloved celebration of the iconic space saga and its loyal fandom. This day presents a unique opportunity for Shopify store owners to showcase their love for Star Wars and connect with fans...

Cinco de Mayo Fiesta

Event: Cinco de Mayo FiestaDate: May 5, 2024Selling Period: 1 week Description: Cinco de Mayo is a vibrant celebration of Mexican culture, history, and heritage. This day presents an opportunity for Shopify store owners to showcase their love for all things Mexican and connect with customers through exciting promotions and special offers. Selling Period (May...