Google Ads - Shopify Ecommerce Dropshipping Forum https://storemastery.com/community/google-ads/ Welcome to our Shopify Ecommerce and Dropshipping Forum, where you can learn, share and network with other Shopify store owners and entrepreneurs. Whether you are new to ecommerce or an experienced seller, you will find valuable tips and insights on how to start, grow and scale your online store using Shopify and the dropshipping method. Dropshipping is a fulfilment model where you don\'t have to keep inventory or handle shipping, but instead rely on third-party suppliers to deliver the products to your customers. This way, you can focus on marketing, branding and customer service, while reducing your upfront costs and risks. In this forum, you can ask questions, get feedback, share your success stories and challenges, and discover the best tools and resources for your ecommerce journey. You can also connect with other like-minded entrepreneurs who are eager to help and support you along the way. Join us today and become part of our friendly and active community of Shopify ecommerce and dropshipping enthusiasts! en-GB Mon, 25 May 2026 04:05:46 +0000 wpForo 60 Google Ads - measuring success https://storemastery.com/community/google-ads/google-ads-measuring-success/ Wed, 26 Jun 2024 18:20:32 +0000 I have been looking everywhere for this info, but the Google help pages take me to setting up instead of reviewing. 

When setting up ads, I have set my metrics based on target ROAS. However, when reviewing the performance  charts and tables within Ads (and Merchant Center), only costs/coversion and costs/click are presented. 
Given that an order value can vary from $15 to $1,000 the cost/coversion isn't helpful. Some show $30 which is great for a thousand dollar order but disaster for a small order. 
 
Nowhere can I find a ROAS result.  

Along those lines, I am also looking for a performance report that shows organic vs paid results. How much of sales come from organic search vs clicking on a Google ad or a paid Shopping Ad. 


Any help with either of these please?  I am currently spending a lot on ads AND working hard on SEO, so I need to know what's working and what's not. 

]]> Google Ads Anonymous 71 https://storemastery.com/community/google-ads/google-ads-measuring-success/ What Is Google Ads? https://storemastery.com/community/google-ads/what-is-google-ads/ Tue, 02 May 2023 14:26:53 +0000 What Is Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google that allows businesses to create and display ads on Google's search engine results pages (SERPs), partner websites, and the Google Display Network. Advertisers bid on specific keywords or placements, and their ads are shown to users who search for those keywords or visit websites within the Google Display Network. Here is a basic overview of Google Ads, along with links to official resources:

Overview of Google Ads

  1. Search Ads: These are text-based ads that appear on Google's SERPs when users search for specific keywords. Search ads help businesses target users actively looking for their products or services, driving highly relevant traffic to their website.

  2. Display Ads: Display ads are image, video, or rich media ads that appear on websites within the Google Display Network. These ads can be targeted based on user demographics, interests, or browsing behavior, allowing advertisers to reach a broader audience.

  3. Shopping Ads: Shopping ads showcase products with an image, title, price, and other relevant information. These ads appear on Google's SERPs and the Google Shopping tab, helping businesses promote their products and drive e-commerce sales.

  4. Video Ads: Video ads can be displayed on YouTube and other video partner sites within the Google Display Network. Advertisers can target users based on their interests, demographics, or viewing behavior to reach a highly engaged audience.

  5. App Campaigns: App campaigns promote mobile apps across Google's platforms, including Search, Google Play, YouTube, and the Google Display Network. These campaigns are designed to drive app installs, in-app actions, or increased user engagement.

Official Google Ads Resources

  1. Google Ads Help Center: The Help Center is a comprehensive resource for getting started with Google Ads, managing campaigns, understanding performance, and troubleshooting issues. (https://support.google.com/google-ads/)

  2. Google Ads Policies: Review Google's advertising policies to ensure your ads comply with their guidelines and avoid disapproval or account suspension. (https://support.google.com/adspolicy/)

  3. Google Ads Blog: Stay up-to-date with the latest news, updates, and best practices for Google Ads by following their official blog. (https://www.blog.google/products/ads/)

  4. Google Ads Community: Join the Google Ads Community to ask questions, share insights, and connect with other advertisers, experts, and Google Ads product team members. (https://www.en.advertisercommunity.com/)

  5. Google Ads Developer Center: Access developer resources, including APIs, scripts, and other tools to help you manage and optimize your Google Ads campaigns programmatically. (https://developers.google.com/google-ads/)

By exploring these resources and understanding the various ad formats and targeting options available within Google Ads, you can create and manage effective advertising campaigns that drive traffic, increase brand visibility, and generate sales for your business.

]]> Google Ads Dan https://storemastery.com/community/google-ads/what-is-google-ads/